Let’s face it. With millions of blogs out there (152 million as of 2013) bloggers face a lot of competition.
The main way to get readers (and the hardest to actually do) has been and remains that of creating good and compelling content. But various other factors can help too, with many experts placing great emphasis on the site title.
Because your site title establishes a first impression.
According to Google’s own research, website owners have a mere 50 milliseconds to present a good impression. In that time visitors will decide whether they like your site or not, and whether to leave or stay. Just 50 milliseconds!
Names tell a lot about a person. Just think of the people you know. Could you imagine them by any other name? And even the names of historical characters often have this effect. The name Judas tends to make us think of traitors, Jonah of one who sinks ships, and Mozart of extraordinary composers.
Parents have long followed the practice of choosing their child’s name based on its meaning, realizing it would accompany them all through life. And that it could also influence the impression others form, and perhaps even affect the child’s own idea of who he or she would become.
Based on that I started wondering: So what’s in a blog name? And I came to the conclusion that blog names serve much the same purpose as a person’s name does. And for that reason, it’s important to choose them carefully.
Blog names, combined with taglines, can:
- Create a first impression — good, bad, OR indifferent.
- Either give visitors an idea of what the site is about OR leave them baffled.
- Pique or kill interest.
- Entice visitors with what they can expect to learn OR cause them to click away, deciding it’s not worth their time.
So with that in mind, I decided this blog needed a new name, and you may have already noticed this change. Using my own personal name as I had been doing, I realized, was an immediate drawback regarding all of these points!
Let’s face it. Using or own name probably does little toward giving people an idea of what our blog is about. Which creates, at best, an indifferent first impression. And does little for stimulating interest, because most of us are a nobody outside of our own small circle. Unless a known blogger, writer, or other personage, I think using our own name could cause more visitors to click away than we’d care to imagine.
But a good name is also helpful by creating greater focus.
And this is important, as it helps us clarify what to write about, and how to phrase it. Because it helps us imagine our readership. What kinds of people might be reading, their interests, and what they’d like to read about.
A good title and tagline can help us hone our craft and create an online identity. And it can also help us work past writer’s block to flowing creativity.
So welcome to Vineyard Valley Life! If you crave peace, tranquility, and a slower life based on simple, wholesome values — or if you simply love Italy — this is the place for you! Stick around for bits of inspiration, encouragement, and real life testimony. Straight from the land of slow living!
Let’s have a good, slow journey together!
Image via Pixabay.com.